Smyrna, GA | 12,000 SF
Crown Bakeries is a customer service-focused group of passionate bakers that bring tailored solutions to foodservice, food manufacturing, and retail customers throughout America. BOX Studios was retained to reimagine its office and welfare spaces for its growing business located in various states. The Smyrna, Georgia location was selected to be the initial beta site for the new design brand renovation work.
The office space was programmed to feature a synergetic research and development baking-specific kitchen/lab, a newly added 2nd floor business office center with applicable support spaces, a product manufacturing facility, and a factory-employee welfare suite featuring new locker rooms, factory-focused private offices, a wellness room, and employee kitchen/café doubling as a multi-purpose space.
Working closely with the client, a design/build contractor, and other key consultants, BOX Studios developed a compact, layered, and harmonious space which showcases Crown Bakeries’ new brand identity. The concept is rooted in baking, common ingredients, and its people. The new facility matches the company’s, "No detail too small – no crumb overlooked!” ethos and will serve as the standard for their on-going excellence in baking and customer service for years to come.