871 Rush St.
Chicago, IL | 5,200 SF
Rivian's choice of Chicago's prestigious Gold Coast neighborhood for their inaugural retail showroom was a strategic move that reflects the brand's focus on innovation and premium quality. The location, surrounded by luxury auto showrooms, aligns seamlessly with Rivian's target clientele and vision.
The design, realized by BOX Studios in collaboration with Rivian's team, emphasizes a modern, industrial aesthetic. Open vehicle display areas showcase Rivian's off-road electric vehicles in a spacious layout. Retail and lounge spaces offer a casual and inviting environment that enhances customer engagement. Functional back-of-house areas provide practical support space that is discreetly separated from the main showroom by an interior garage door.
Key elements include minimalistic overhead lighting for a clean aesthetic, surface-mounted power stations for charging display vehicles, and a seamless integration of technology into the architectural design. These details, coupled with a focus on constant communication and alignment with Rivian's vision, resulted in a bright, approachable showroom that enhances the customer experience and effectively showcases the brand's cutting-edge electric vehicles.
